Privacy Policy


Last modified: April 10, 2023


Bluewater Trailer Sales Ltd. and our affiliates and subsidiaries ("Bluewater", "us", "we", "our") respect your privacy and are committed to protecting it by complying with this policy.

This policy describes:

  • How we collect, use, disclose, and protect the personal information of our customers, our customers’ authorized users, and our customers’ customers ("you", "your").

  • The information we may collect from you or that you may provide when you make use of the services that we offer or when you use our website, located at (collectively, the “Services”).

  • Our practices for collecting, using, maintaining, protecting, and disclosing that information.

Privacy laws in Canada generally define "personal information" as any information about an identifiable individual, which includes information that can be used on its own or with other information to identify, contact, or locate a single person. Personal information does not include business contact information, including name, title, or business contact information.

This policy applies to information we collect, use, or disclose about you:

  • Through our Services.

  • In email, text, and other electronic messages between you and us.

  • Through mobile and desktop applications used to access the Services.

The Services may include components consisting of third party applications and services, links to third party websites, plug-ins, or social networks. Using these third party applications, clicking on those links or enabling those connections may allow the third party to collect or share data about you. If you use third party products or follow a link to a third party website, please note that these third parties have their own privacy policies and we do not accept any responsibility or liability for those policies. We do not control third party products, websites and services, and we encourage you to read the privacy policy and terms of service of every website you visit or product that you use.

Please read this policy carefully to understand our policies and practices for collecting, processing, and storing your information. If you do not agree with our policies and practices, your choice is not to use the Services. By accessing or using the Services, you indicate that you understand, accept, and consent to the practices described in this policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of the Services after we make changes indicates that you accept and consent to those changes, so please check the policy periodically for updates. We will notify you in advance of any material changes to this policy.


We collect and use several types of information from and about you, including:

  • Personal information, that we can reasonably use to directly or indirectly identify you, such as your name, mailing address, e-mail address, telephone number, Internet protocol (IP) address used to connect your computer to the Internet, user name or other similar identifier, billing and account information, and any other identifier we may use to contact you ("personal information").

We provide an opportunity for any user to unsubscribe from our mailing list or opt-out of contact for marketing purposes on an ongoing basis by using the unsubscribe mechanism at the bottom of our e-mails, or e-mailing to

  • Non-personal information, that does not directly or indirectly reveal your identity or directly relate to an identifiable individual, such as usage information, demographic information, or statistical or aggregated information. Statistical or aggregated data does not directly identify a specific person, but we may derive non-personal statistical or aggregated data from personal information. For example, we may aggregate personal information to calculate the percentage of users accessing a specific feature of the Services.

  • Technical information, including your login information, connection type, third party products used to access the Services, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, or information about your internet connection, the equipment you use to access the Services, and usage details.

  • Non-personal details about your interactions with the Services, including the full Uniform Resource Locators (URLs), clickstream to, through and from the Services (including date and time), log-in attempts, times and failures, resetting of passwords and other authentication credentials, active sessions, usage statistics, products and modules you viewed or searched for, connection response times, download and connection errors, length of visits to certain pages or modules, page and module interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, or any phone number or email addresses used to contact customer service or training.

  • Information that you provide through using the Services, including the date and time, modules you used or searched for, response times, length of time on a module and subsets, resource demand, report utilization, download information, errors experienced, screen interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from a screen or any phone number or communication used to contact our customer service number. We use this information to provide the Services to you and to improve our Services.

  • Information that you post through User Contributions, including information that you may enter into your profile or post or make available for other users of our Services.


We use different methods to collect your information, including through:

  • Direct interactions with you when you provide it to us, for example, by filling in forms or corresponding with us by phone, email, support requests or otherwise and through your use of the Services.

  • User contributions. You may also provide information for us to publish or display on or through the Services or transmit to other users or third parties.

  • Automated technologies or interactions, as you navigate through and use the Services. Information collected automatically may include usage details and IP addresses.

  • Third parties or publicly available sources, for example, through our business partners.


The information we collect directly from you on or through our Services may include:

  • Information that you provide through using the Services, for example, by filling in forms or submitting other information. This includes information provided at the time of subscribing to our services, posting material, and requesting further services and other feedback and through using the Services. We may also ask you for information when you report a problem with the Services.

  • Records and copies of your correspondence (including email addresses or phone number), if you contact us or use messaging systems incorporated into the Services.

  • Your responses to surveys that we might ask you to complete for research purposes.

You may also provide information to be published or displayed (hereinafter, "posted") on public areas of the Services, including on our website, or transmitted to other users or third parties (collectively, "User Contributions"). Your User Contributions are posted on and transmitted to others at your own risk. Although we limit access to the Services, please be aware that no security measures are perfect and that our website has only limited restrictions and will be open to public viewing on some pages. Additionally, we cannot control the actions of other users with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that unauthorized persons will not view your User Contributions.


As you navigate through and interact with Services we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

  • Details of your use of our Services, including traffic data, location data, logs, user log-ins, sessions and other communication data and the resources that you access and use.

  • Information about your access device and internet connection, including your IP address, operating system, and browser type.

The information we collect automatically is statistical data and may include personal information, and we may maintain it or associate it with personal information we collect in other ways, that you provide to us, or receive from third parties. It helps us to improve the Services and to deliver a better and more personalized service, including by enabling us to:

  • Estimate usage patterns.

  • Store information about your preferences, allowing us to customize our Services according to our customers’ needs.

  • Improve the efficiency of the Services and make general improvements.

Recognize you when you use the Services.


We use information that we collect about you or that you provide to us, including any personal information:

  • To provide you with the Services.

  • To provide you with information, products, or services that you request from us, including feedback.

  • To fulfill the purposes for which you provided the information or that were described when it was collected, or any other purpose for which you provide it.

  • To provide you with notices about your subscription, including expiration, renewal, billing, and other notices.

  • To carry out our obligations and enforce our rights arising from any contracts with you, including for billing and collection or to comply with legal requirements.

  • To notify you about changes to the Services or any products or services we offer or provide though it.

  • To improve our Services and products, marketing, or customer relationships and experiences.

  • To allow you to participate in interactive features in our Services.

  • In any other way we may describe when you provide the information.

  • For any other purpose with your consent.

We may also use your information to contact you about goods and services that may be of interest to you, as permitted by law. If you do not want us to use your information in this way, please use the unsubscribe mechanism at the bottom of our e-mails or e-mail us at For more information, see Choices About How We Use and Disclose Your Information.


We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose personal information that we collect or you provide as described in this privacy policy:

  • To our subsidiaries and affiliates.

  • In accordance with applicable law, to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Bluewater's assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Bluewater about our customers and users is among the assets transferred.

  • To contractors, service providers, and other third parties we use to support our business (such as analytics and search engine providers that assist us with improvement and optimization of the Services) and who are contractually or professionally obligated to keep personal information confidential, use it only for the purposes for which we disclose it to them, and to process the personal information with the same standards set out in this policy.

  • To fulfill the purpose for which you provide it.

  • For any other purpose disclosed by us when you provide the information.

  • With your consent.

We may also disclose your personal information:

  • To comply with any court order, law, or legal process, including to respond to any government or regulatory request, in accordance with applicable law.

  • To enforce or apply our terms of service, found at, our subscription agreement with you, and other agreements, including for billing and collection purposes.

If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Bluewater, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction or to assist in preventing other illegal or improper activities.


We may transfer personal information that we collect or that you provide as described in this policy to contractors, service providers, and other third parties we use to support our business (such as third party service providers that assist us with improvement and optimization) and who are contractually obligated to keep personal information confidential, use it only for the purposes for which we disclose it to them, and to process the personal information with the same standards set out in this policy.

We may process, store, and transfer your personal information in and to a foreign country, with different privacy laws that may or may not be as comprehensive as Canadian law. In these circumstances, the governments, courts, law enforcement, or regulatory agencies of that country may be able to obtain access to your personal information through the laws of the foreign country.

You are welcome to contact us to obtain further information about Bluewater policies regarding service providers outside of Canada. See Contact Information.

By submitting your personal information, or using and engaging with the Services, you consent to this transfer, storage, or processing.


We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

Promotional Offers from Bluewater. If you wish to cease to receive certain emails or other promotional communications from us to promote our own or third parties' products or services, you can opt-out by clicking the unsubscribe link if available in the email or other communication or by sending us an email stating your request to This opt-out does not apply to information provided to Bluewater as part of a subscription for services, service experience, or other business transactions.


The security of your personal information is very important to us. We use physical, electronic, and administrative measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. We store all information you provide to us on cloud services that comply with recognized industry standards, or behind firewalls on secure servers.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen)  password(s) for access to certain parts of the Services, you are responsible for keeping this password(s) sufficiently complex and confidential. We ask you not to share your password(s) with anyone.

Unfortunately, the transmission of information via the Internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted through the use of the Services. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures utilized in the Services.


Except as otherwise permitted or required by applicable law or regulation, we will only retain your personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. Under some circumstances we may anonymize your personal information so that it can no longer be associated with you. We reserve the right to use such anonymous and de-identified data for any legitimate business purpose without further notice to you or your consent.


It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes. By law you have the right to request access to and to correct the personal information that we hold about you.

If you want to review, verify, correct, or withdraw consent to the use of your personal information you may also send us an email at to request access to, correct, or delete any personal information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect or if such change would prevent us from providing you the required access to the Services or enforcing our rights under our agreements with you.

We may request specific information from you to help us confirm your identity and your right to access, and to provide you with the personal information that we hold about you or make your requested changes. Applicable law may allow or require us to refuse to provide you with access to some or all of the personal information that we hold about you, or we may have destroyed, erased, or made your personal information anonymous in accordance with our record retention obligations and practices. If we cannot provide you with access to your personal information, we will inform you of the reasons why, subject to any legal or regulatory restrictions.

We will provide access to your personal information, subject to exceptions set out in applicable privacy legislation. Examples of such exceptions include:

  • Information protected by solicitor-client privilege.

  • Information that is part of a formal dispute resolution process.

  • Information that is about another individual that would reveal their personal information or confidential commercial information.

  • Information that is prohibitively expensive to provide.

If you are concerned about our response or would like to correct the information provided, you may contact our Privacy Officer at

If you delete your User Contributions from the Services, copies of your User Contributions may remain viewable in cached and archived pages or might have been copied or stored by other users. Proper access and use of information provided on through the Services, including User Contributions, is governed by our terms of service found at


Where you have provided your consent to the collection, use, and transfer of your personal information, you may have the legal right to withdraw your consent under certain circumstances. To withdraw your consent, if applicable, contact us at Please note that if you withdraw your consent we may not be able to provide you with a particular product or service, including use of the Services. We will explain the impact to you at the time to help you with your decision.


It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users' personal information, we will notify you by email to the primary email address specified in your account.

We include the date the privacy policy was last revised at the top of the page. You are responsible for ensuring we have an up-to-date, active, and deliverable email address for you, and for periodically visiting our website at and this privacy policy to check for any changes.


We welcome your questions, comments, and requests regarding this privacy policy and our privacy practices. Please contact us at:

Privacy Officer

940 Wright Street, Strathroy ON N7G 3H8

We have procedures in place to receive and respond to complaints or inquiries about our handling of personal information, our compliance with this policy, and with applicable privacy laws. To discuss our compliance with this policy please contact our Privacy Officer using the contact information listed above.


Blue Water Trailers, Trailer Sales, Strathroy, ON